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Lubomila Jordanova

Leaders Europe 2022


Co-founder and CEO, Plan A





Lubomila Jurieva Jordanova is the co-founder and CEO of Plan A. The Berlin-based startup has developed an end-to-end platform that enables companies to measure, monitor, and reduce their environmental footprint and improve their environmental, social, and governance performance using machine learning and science. Plan A's carbon accounting software, which assists businesses in reducing their emissions, has been used by over 400 companies since its launch and has reduced clients’ emissions by 8 percent on average this year. Lubomila is also the co-founder of the Greentech Alliance, a community of over 1,000 startups connected to over 500 advisors from venture capital, media, and business backgrounds. She is passionate about addressing climate change and believes there is nothing more powerful than collaboration and true commitment to impact.