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A black-and-white headshot of a man wearing a suit and tie. He has dark, spiky hair and isn't smiling. Behind him are three graphic circles: one dark blue, one medium blue and one white.

Cho Luangprasert

Leaders Asia-Pacific 2023


Project Officer, Mae Fah Luang Foundation





Cho Luangprasert is a project officer for Mae Fah Luang Foundation, a non-profit organization established to improve the quality of life for those living in poverty and deprived of opportunities in Thailand and Asia. He provides eco-friendly charcoal-burning technology to lychee farmers, creating a novel revenue stream. His work is a part of Roi Jai Rak project, a narcotics mitigation program that applies alternative development approaches to address drug trafficking in the Golden Triangle. Cho also established a community rice mill to match local demand with local supply, creating upstream price stability for Ito rice by buying rice at a 15 percent premium of farm-gate prices. By living in the communities he serves, Cho is working to establish a deep understanding of farmers’ lives and helping transform the agricultural sector in Thailand. He is passionate about reducing income inequality through structural change.