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Aouatef Khelloqi

Leaders Africa 2022


CEO, Mugen Lab and Co-Founder, Maroc Impact





Aouataf is the CEO of the social enterprise Mugen Lab, a disruptive solutions impact laboratory that specializes in social engineering and new models of economic prosperity. She is also the co-founder of Maroc Impact, a non-profit organization that provides a structure for communities to leverage the frugal innovation ecosystem, empowering them to organize, scale, and onboard isolated stakeholders who are often invisible—but essential to Moroccan society. Frugal innovation refers to a process that removes nonessential features from a durable good in order to sell it in developing countries. Aouatef is passionate about working on systematic changes that allow for an economy to work within an inclusive and sustainable society.