A Day in the Life: Nima Tisdall

Finding Nima

Nima Tisdall was inspired to co-found Blue Lobster, a tech startup that allows local fishermen to sell directly to consumers and businesses in Denmark, when she saw local fishermen being forced out of business by big industrial fisheries and fishmongers. We spent a day with her to see how her app is making it easier and more affordable to buy sustainably caught seafood.

A native of Snekkersten, a small fishing town in northern Denmark, Nima and her business partner, Christine, created Blue Lobster to make it easier and more affordable to buy fresh, locally sourced seafood.

The Blue Lobster app allows fishermen to record their catches and sell them in real time, bringing consumers face to face with local suppliers at harbors in their local communities.

“Despite actions to combat overfishing, industrial ships still go out and fish an obscene amount in an unsustainable way. They’re driving down the price of fish in the process, making it harder for local fishermen to compete.”—Nima Tisdall

Blue Lobster is redefining the way people enjoy the fruits of the sea—sourcing seafood locally by working with small scale fisherman whose practices are more sustainable.

Nima and her business partner, Christine Hebert, brought freshly caught cod and lumpfish to head chef Rita Chen at Manfreds in Nørrebro, Copenhagen. "You can tell it is so fresh," Chen said.

“We connect fishermen and fishmongers with local restaurants by allowing them to see where and what fresh seafood is available.”

Head chef Rita Chen prepares a dish with the cod that Nima and Christine delivered to the popular neighborhood restaurant Manfreds in Nørrebro, Copenhagen.

The cod was served with cabbage sprouts and sheep butter.

“I believe that if you create sustainable economic models to support social, environmental, and economic causes, you can use business for good.”—Nima on her dedication to creating positive social impact through entrepreneurship and innovation.