Transparent communication with all stakeholders, including the community and media builds trust, involvement and commitment. We end where we started which is to engage the stakeholders most affected by the changes you seek through strong communication channels. Continued and consistent messaging is a necessity to keep the community, funders and stakeholders informed, ensure that strategies are built from community feedback, and provide visibility into the intentions and impact of any moves.
Partners know of and engage community members who are best connected to those most affected by our changes as messengers within working groups and local convenings.
Continuous Communication, Marketing and Awareness Campaigns
Partners execute a plan that communicates vision and agenda to the wider community and markets to key stakeholders, increasing access and involvement in MBK initiatives through publically available data, press releases, coordinated talking points and marketing campaigns.
Public Announcements and Commitments to Improving Outcomes for boys and young men of color
Local leaders and partners publicly announce the Local Action Plan and commitment to boys and young men of color through a media statement, press release or proclamation. System and community partners announce and publish the Local Action Plan and progress on accountability goals on their websites and through internal communication channels. System and community partners establish feedback loops where community members can provide comments and input on the Local Action Plan and program progress.
MBK New York State Education Department (NYSED) is one of the few early adopters with a statewide approach and investments to implement MBK initiatives.
Since 2016, New York State Education Department (NYSED) has overseen a $20M annual budget allocated by the state legislature. In the fall of 2019, New York State’s My Brother’s Keeper announced it had grown to 25 member communities. The MBK Communities, school districts and higher education partners use grants awarded by NYSED to implement programs and strategies to help boys and young men of color succeed. NYSED makes transparent communication with stakeholders a priority with monthly newsletters titled “Changing the Narrative” detailing resources and highlights from across the state; a robust RFP process to award millions in grants to school districts; profiles online of grantee and youth success stories; and youth induction ceremonies and annual convenings to bring stakeholders together to celebrate and share stories of their local impact.